Sports Globalization

Full Video available via YouTube here: https://youtu.be/ZqQrEYlRY1Y

Overview

The business of sport has never been more borderless, with leagues, franchises, and governing bodies aggressively pushing into new markets and chasing fans, capital, and talent across every continent. What makes sport a uniquely powerful asset class is that it is fundamentally fueled by culture, giving it a durability and emotional stickiness that few other investments can claim.

In this video, we examine what sports globalization actually means for the stakeholders involved, including owners, players and fans, and explore how a creative cap table can further enhance the stickiness of any sport asset by aligning the right mix of capital, relationships and incentives.

The TLDR? The global spread of sport is creating enormous opportunity, but the investors who win will be those who understand that culture is the moat and that who sits on your cap table is as important as what you paid for the asset.